How Outdoor Signage Can Elevate Your Business in Denver

Outdoor signage for your business is one of the first things customers will see. Nearly 8 out of 10 people will decide to enter your business if they like it. If they don’t like it, over 5 in 10 people may just turn away. So, it’s not overstating it to say your outdoor signage is a make or break for your business.
In this blog, we look at the five ways in which outdoor signage can take your marketing to the next level. We’ll also look at how an outdoor sign company near you can help with that.

5 Ways Outdoor Signage for Your Business Will Boost Marketing

1. Attract Attention With Eye-Catching Designs
The right signs can leave a lasting impression on customers. Your signs can grab attention, create a sense of mystery, and drive customers through the door.
Work with an experienced Denver sign company to create effective signs. A proven partner will know how to combine visual appeal with conversion-focused design.
2. Grow Brand Recognition
Ask any branding guru, and they’ll come up with a hundred different things that go into building a brand. That said, one of the most important things to remember is consistency. The more people see your brand, the more likely they are to remember it.
3. Establish Credibility and Build Trust
Professional-looking signs convey trust and a sense of permanence. The reverse is true, too: unsightly signs suggest a lack of attention to detail. In fact, 68% of people believe a business’s brand reflects its products and services. So, it’s vital you work with a signage company near you that can advise on design.
Make sure signs reflect your industry and suit your business’s image.
4. Highlight Your Unique Qualities
Differentiating your business in a crowded, competitive marketplace like Denver is easier said than done. Your signs must, therefore, communicate exactly what it is that sets your business apart.
You don’t have to spell out your key USPs, either. Instead, work with expert designers at your outdoor sign company near you to capture them in the sign’s design. On advertising-focused signs, such as outdoor banners, you can be more upfront about why customers should choose your business.
5. Unlock ‘Free’ Advertising Opportunities
We say ‘free’ because there is an upfront cost associated with getting outdoor signage. That said, this one-time cost pales in comparison to the cost of renting even a small billboard for a month in Denver (starting at $2,000 per month, if you were wondering).

Outdoor signs unlock advertising that have no recurring fees. You can leave your signs up for as long as you want and keep attracting customers day and night.

Work With a Proven Signage Company Near You to Make the Most of Your Signs

Outdoor signage for business is effective, but you need the right partner to maximize the value of your sign. It’s why retailers, offices, marketing companies, and transit companies turn to us for their signs. Book a free consultation to discuss your needs with a top Denver sign company.